Designing a good website that accommodates a lot of content is a tricky balancing act to pull off. Does one attempt to present the user with all the information in a clean, organized manner, or reveal it bit-by-bit, in an effort to create an engaging breadcrumb trail that tugs the user along the road to enlightenment? Get it wrong, and you risk overwhelming your visitors, who’ll then leave without retaining any part of what they just read. Get it right, though, and you’ll have gained a new audience member who not only understands your message, but also might just bring a few friends with them when they return.
Beautiful Content-Heavy Websites for Inspiration
[inlinetweet prefix=”” tweeter=”” suffix=””]Information overload is a brick wall for website engagement that sets in very quickly[/inlinetweet] – and once it does, it can be very difficult to regain your visitors’ attention.
In our online travels, we’ve identified several tools and principles that should live in every designers’ utility belt. They can be used to attack the challenge of creating a content-rich site:
- White space – allowing the content (and your visitors’ eyes) room to breathe
- Boxes, borders & graphical planes – Segmenting the information into visual categories
- An intuitive search method – Letting your users jump straight to the info they need
- Grids – Although not always necessary for comprehension, keeping content within a rigid, consistent structure helps reduce the effort required to process it
- Strong information hierarchy – Establishing a consistent design language using content types (blurbs, excerpts, call to actions)
- Visual hierarchy – The relative importance of different content areas and elements can be visually implied in many ways, ranging from typographic treatments (headlines, sub-headings, pull-quotes, etc.), to image sizes and saturation, placement, etc.
In the examples of content-rich websites that follow, you’ll see many of these best practices applied effectively in order to maintain an enjoyable, friction-free experience.
Content automation is marketing technology commonly employed by brand managers, marketing managers, and merchandise managers.
Idea is to automate and constantly update every stage of the content lifecycle, thereby automating the content placement and update process not only content generation.
Every content can have one or more components like images, text, graphs and sometimes data and every component are often utilized in different formats. To avoid time-consuming updates on each document content automation is employed as a really powerful time-saving tool.